SPONSoRS
Liquid Agency started the Brand Impact Awards to establish a new way of evaluating the impact of branding and marketing within the technology industry. However, the event could not be possible without the participation of a few key sponsors who share our interest in building a forum to support the branding community within the technology marketplace.
Main Sponsor
Liquid Agency
Liquid Agency, Inc. is a brand marketing firm specializing in the technology segment. Based in San
Jose, CA, Liquid provides strategy, design and implementation of comprehensive brand marketing
programs designed to help technology brands build awareness, differentiation and preference.
Liquid’s services include brand platform development, brand identity, advertising, packaging, retail
merchandising, Web and interactive services, and all types of marketing communications collateral.
Liquid Agency has worked with some of the world’s best known technology brands including Adobe,
Ask, Cisco, Covad, Intuit, LSI, Microsoft, PlayStation, Seagate, Sony, and Symantec.
For more information about Liquid Agency, please visit:
www.liquidagency.com
or call Scott Gardner, President and CEO, Liquid Agency
408.850.8832
scott@liquidagency.com
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PR Sponsor
Allison & Partners
Allison & Partners is a team of senior public relations, media and marketing professionals that offers
both the reach of a global leader and the responsiveness of a boutique agency.
Allison & Partners was founded by Scott Allison, Scott Pansky and Andy Hardie-Brown in 2001. Their
vision was to create an independent, mid-sized national firm that was more service-oriented than the
“bigger players,” a firm with the ability to provide sharp strategic counsel and skillful execution that
would surpass what was offered by larger agencies. Today, Allison & Partners is one of the
fastest-growing PR firms in the country with a reputation for creative thinking, flawless execution and
high impact results.
Allison & Partners has over 85 professionals in offices in San Francisco, New York, Los Angeles, Washington, D.C., Orange County, Phoenix and San Diego. The firm is a member of Pinnacle Worldwide, an international network of independently owned public relations firm. Allison clients benefit from access to over 60 offices throughout North America, Europe, Latin America, and the Asia Pacific region.
The technology practice at Allison & Partners has plenty of experience promoting both established
brands and new ventures. The list of clients in the tech sector includes well-known brands such as
CNET Networks, Fluid Audio Networks, MarketLive, Sony Electronics and YouTube. Beyond technology,
Allison & Partners also works with clients such as Aramark, Best Western International, KPMG, and the
University of California, Berkeley.
For more information about Allison & Partners, please visit:
www.allisonpr.com
or call Scott Allison, President and CEO, Allison & Partners
415.277.4900
scott@allisonpr.com
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Research Partner
Socratic Technologies
Socratic Technologies is a leader in the science of computer-based and Internet research methods.
As a full-service marketing research agency, Socratic conducts global Web-based surveys, builds
online panels, and performs Website usability evaluations for clients in the high technology, financial
services, business to business and consumer products sectors.
Product Marketing Research. Rather than relying on traditional research methods alone, Socratic’s
business philosophy focuses on developing proprietary tools and methodologies that allow the design
and implementation of custom research programs.
Usability Research. We employ a full range of user experience test options, including one-on-one
usability interviews utilizing the Socratic Usability LabSM; and quantitative assessments using the
Socratic Site DiagnosticSM (SSD) suite of online site analysis tools.
Panel Development. In addition to building and maintaining custom online panels, Socratic
Technologies manages its own database of pre-qualified online research participants (The Socratic
Forum...), comprised primarily of IT and business decision-makers.
Qualitative Services. Socratic’s team of moderators has over 10 years of experience in qualitative
research methodologies, including expertise in conducting focus groups over a wide range of
categories in both domestic and international markets.
For more information about Socratic, please visit:
www.sotech.com
Bill MacElroy, President and CEO, Socratic Technologies
bill.macelroy@sotech.com
415.430.2200
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