overview

The Brand Impact Awards is an annual competition identifying the technology brands that have the most impact with their audiences. Brand Impact awards are given to the brands that score the highest in a quantitative research study measuring Awareness, Consideration, Preference and Purchase Intent - as well as Brand Reputation levels. The study evaluates more than 250 technology brands, identifying winners in multiple B2C and B2B categories.

Why is this important?

First of all, there is no other competition dedicated to evaluating the impact of technology brands. Secondly, and perhaps most importantly, this is not a simple “popularity” contest. The Brand Impact Awards are the result of an in depth study that evaluates more than 250 technology brands on levels of Awareness, Consideration, Preference and Purchase Intent. The Research study is conducted by Socratic Tehnologies on the basis of a set of strict research methodology. The study includes information that is extremely helpful in recognizing trends that can help guide how to improve the brand impact of the companies included in the study.

Who are the winning brands?

The top winners for 2008 were: Amazon received the top overall tech brand of the year. Adobe won top honors as the best B2B brand of the year. Amazon was also honored as the top B2C brand of the year. Overall, the Brand Impact Awards were awarded to a total of 34 technology brands spanning a variety of B2B and B2C categories. Take alook at the complete list of winners.