B2C Categories
CATEGORY:
wireless carrier
WINNER:
| ACPP Score | |
|
|
| Awareness | 90% |
| Consideration | 53% |
| Preference | 36% |
| Purchase Intent | 32% |
| Brand Impact Score | .70 |
|
|
| Brand Power Rating | .62 |
| Brand Reputation Rating | .63 |
| Judge's Rating | .89 |
| Top Three Brands in Category | ||||
Brand Impact |
Brand Power |
Brand Reputation |
Judges Rating |
|
| 1. AT&T | 0.70 |
0.62 |
0.63 |
0.89 |
| 2. Verizon | 0.68 |
0.62 |
0.69 |
0.78 |
| 3. T-Mobile | 0.44 |
0.52 |
0.54 |
0.22 |
