B2C Categories
CATEGORY:
video game console
WINNER:
| ACPP Score | |
|
|
| Awareness | 91% |
| Consideration | 76% |
| Preference | 56% |
| Purchase Intent | 51% |
| Brand Impact Score | .75 |
|
|
| Brand Power Rating | .74 |
| Brand Reputation Rating | .92 |
| Judge's Rating | .67 |
Award Accepted By:
Abigail Murphy
| Top Three Brands in Category | ||||
Brand Impact |
Brand Power |
Brand Reputation |
Judges Rating |
|
| 1. Sony PS3 | 0.75 |
0.74 |
0.92 |
0.67 |
| 2. Nintendo Wii | 0.72 |
0.66 |
0.80 |
0.78 |
| 3. Microsoft Xbox 360 | 0.66 |
0.66 |
0.83 |
0.56 |
