B2C Categories
CATEGORY:
Smartphone - Consumer
WINNER:
| ACPP Score | |
|
|
| Awareness | 79% |
| Consideration | 50% |
| Preference | 37% |
| Purchase Intent | 28% |
| Brand Impact Score | .73 |
|
|
| Brand Power Rating | .58 |
| Brand Reputation Rating | .73 |
| Judge's Rating | 1.00 |
Award Accepted By:
Christine Swanbeck
| Top Three Brands in Category | ||||
Brand Impact |
Brand Power |
Brand Reputation |
Judges Rating |
|
| 1. Apple iPhone | 0.73 |
0.58 |
0.73 |
1.00 |
| 2. RIM - Blackberry | 0.56 |
0.49 |
0.90 |
0.44 |
| 3. Motorola Q | 0.51 |
0.44 |
0.80 |
0.44 |
