B2C Categories
CATEGORY:
printers
WINNER:
| ACPP Score | |
|
|
| Awareness | 95% |
| Consideration | 83% |
| Preference | 66% |
| Purchase Intent | 61% |
| Brand Impact Score | .88 |
|
|
| Brand Power Rating | .80 |
| Brand Reputation Rating | .91 |
| Judge's Rating | 1.00 |
Award Accepted By:
David Roman
| Top Three Brands in Category | ||||
Brand Impact |
Brand Power |
Brand Reputation |
Judges Rating |
|
| 1. HP | 0.88 |
0.80 |
0.91 |
1.00 |
| 2. Epson | 0.53 |
0.52 |
0.67 |
0.44 |
| 3. Canon | 0.48 |
0.54 |
0.70 |
0.22 |
