B2C Categories
CATEGORY:
media player
WINNER:
| ACPP Score | |
|
|
| Awareness | 91% |
| Consideration | 73% |
| Preference | 65% |
| Purchase Intent | 60% |
| Brand Impact Score | .87 |
|
|
| Brand Power Rating | .79 |
| Brand Reputation Rating | .89 |
| Judge's Rating | 1.00 |
Award Accepted By:
Christine Swanbeck
| Top Three Brands in Category | ||||
Brand Impact |
Brand Power |
Brand Reputation |
Judges Rating |
|
| 1. Apple iPod | 0.87 |
0.79 |
0.89 |
1.00 |
| 2. Microsoft Zune | 0.57 |
0.47 |
0.69 |
0.67 |
| 3. Sony Mylo | 0.45 |
0.52 |
0.78 |
0.11 |
