B2C Categories
CATEGORY:
mobile phone
WINNER:
| ACPP Score | |
|
|
| Awareness | 92% |
| Consideration | 73% |
| Preference | 58% |
| Purchase Intent | 49% |
| Brand Impact Score | .83 |
|
|
| Brand Power Rating | .73 |
| Brand Reputation Rating | .85 |
| Judge's Rating | 1.00 |
| Top Three Brands in Category | ||||
Brand Impact |
Brand Power |
Brand Reputation |
Judges Rating |
|
| 1. Motorola | 0.83 |
0.73 |
0.85 |
1.00 |
| 2. Nokia | 0.67 |
0.64 |
0.75 |
0.67 |
| 3. Samsung | 0.52 |
0.55 |
0.74 |
0.33 |
