B2C Categories
CATEGORY:
internet - sports site
WINNER:
| ACPP Score | |
|
|
| Awareness | 86% |
| Consideration | 42% |
| Preference | 31% |
| Purchase Intent | 30% |
| Brand Impact Score | .77 |
|
|
| Brand Power Rating | .60 |
| Brand Reputation Rating | .85 |
| Judge's Rating | 1.00 |
| Top Three Brands in Category | ||||
Brand Impact |
Brand Power |
Brand Reputation |
Judges Rating |
|
| 1. ESPN.com | 0.77 |
0.60 |
0.85 |
1.00 |
| 2. NFL.com | 0.53 |
0.48 |
0.78 |
0.44 |
| 3. Yahoo.com | 0.51 |
0.44 |
0.80 |
0.44 |
