B2C Categories
CATEGORY:
internet - pure play
WINNER:
| ACPP Score | |
|
|
| Awareness | 99% |
| Consideration | 94% |
| Preference | 84% |
| Purchase Intent | 82% |
| Brand Impact Score | .94 |
|
|
| Brand Power Rating | .91 |
| Brand Reputation Rating | .91 |
| Judge's Rating | 1.00 |
| Top Three Brands in Category | ||||
Brand Impact |
Brand Power |
Brand Reputation |
Judges Rating |
|
| 1. Amazon | 0.94 |
0.91 |
0.91 |
1.00 |
| 2. eBay | 0.69 |
0.71 |
0.67 |
0.67 |
| 3. Overstock | 0.51 |
0.58 |
0.57 |
0.33 |
