B2C Categories
CATEGORY:
internet - news
WINNER:
| ACPP Score | |
|
|
| Awareness | 84% |
| Consideration | 60% |
| Preference | 34% |
| Purchase Intent | 32% |
| Brand Impact Score | .76 |
|
|
| Brand Power Rating | .61 |
| Brand Reputation Rating | .79 |
| Judge's Rating | 1.00 |
| Top Three Brands in Category | ||||
Brand Impact |
Brand Power |
Brand Reputation |
Judges Rating |
|
| 1. CNN.con | 0.76 |
0.61 |
0.79 |
1.00 |
| 2. MSNBC.com | 0.55 |
0.54 |
0.74 |
0.44 |
| 3. Weather.com | 0.54 |
0.53 |
0.69 |
0.44 |
