B2C Categories
CATEGORY:
handheld video game
WINNER:
| ACPP Score | |
|
|
| Awareness | 85% |
| Consideration | 65% |
| Preference | 49% |
| Purchase Intent | 43% |
| Brand Impact Score | .75 |
|
|
| Brand Power Rating | .68 |
| Brand Reputation Rating | .90 |
| Judge's Rating | .78 |
Award Accepted By:
Pierre-Paul Trepanier
| Top Three Brands in Category | ||||
Brand Impact |
Brand Power |
Brand Reputation |
Judges Rating |
|
| 1. Nintendo DS | 0.75 |
0.68 |
0.90 |
0.78 |
| 2. Sony PSP | 0.75 |
0.68 |
0.87 |
0.78 |
| 3. Nintendo Gameboy | 0.62 |
0.65 |
0.80 |
0.44 |
