B2C Categories
CATEGORY:
Home theatre
WINNER:
| ACPP Score | |
|
|
| Awareness | 93% |
| Consideration | 84% |
| Preference | 64% |
| Purchase Intent | 56% |
| Brand Impact Score | .86 |
|
|
| Brand Power Rating | .77 |
| Brand Reputation Rating | .90 |
| Judge's Rating | 1.00 |
Award Accepted By:
Abigail Murphy
| Top Three Brands in Category | ||||
Brand Impact |
Brand Power |
Brand Reputation |
Judges Rating |
|
| 1. Sony | 0.86 |
0.77 |
0.90 |
1.00 |
| 2. Panasonic | 0.68 |
0.64 |
0.81 |
0.67 |
| 3. Pioneer | 0.57 |
0.61 |
0.83 |
0.33 |
