B2C Categories
CATEGORY:
HDTV
WINNER:
| ACPP Score | |
|
|
| Awareness | 92% |
| Consideration | 77% |
| Preference | 55% |
| Purchase Intent | 49% |
| Brand Impact Score | .85 |
|
|
| Brand Power Rating | .72 |
| Brand Reputation Rating | .94 |
| Judge's Rating | 1.00 |
Award Accepted By:
Abigail Murphy
| Top Three Brands in Category | ||||
Brand Impact |
Brand Power |
Brand Reputation |
Judges Rating |
|
| 1. Sony | 0.85 |
0.72 |
0.94 |
1.00 |
| 2. Panasonic | 0.59 |
0.59 |
0.82 |
0.44 |
| 3. Samsung | 0.52 |
0.55 |
0.72 |
0.33 |
