B2C Categories
CATEGORY:
gps
WINNER:
| ACPP Score | |
|
|
| Awareness | 77% |
| Consideration | 71% |
| Preference | 58% |
| Purchase Intent | 53% |
| Brand Impact Score | .76 |
|
|
| Brand Power Rating | .61 |
| Brand Reputation Rating | .79 |
| Judge's Rating | 1.00 |
| Top Three Brands in Category | ||||
Brand Impact |
Brand Power |
Brand Reputation |
Judges Rating |
|
| 1. Garmin | 0.86 |
0.73 |
0.98 |
1.00 |
| 2. Magellan | 0.66 |
0.57 |
0.86 |
0.67 |
| 3. Tom Tom | 0.48 |
0.44 |
0.80 |
0.33 |
