B2C Categories
CATEGORY:
external hard drive
WINNER:
| ACPP Score | |
|
|
| Awareness | 54% |
| Consideration | 47% |
| Preference | 40% |
| Purchase Intent | 36% |
| Brand Impact Score | .70 |
|
|
| Brand Power Rating | .60 |
| Brand Reputation Rating | .84 |
| Judge's Rating | .78 |
| Top Three Brands in Category | ||||
Brand Impact |
Brand Power |
Brand Reputation |
Judges Rating |
|
| 1. Western Digital | 0.70 |
0.60 |
0.84 |
0.78 |
| 2. Dell | 0.63 |
0.57 |
0.71 |
0.67 |
| 3. Seagate/Maxtor | 0.61 |
0.52 |
0.90 |
0.56 |
