B2C Categories
CATEGORY:
computers
WINNER:
| ACPP Score | |
|
|
| Awareness | 92% |
| Consideration | 64% |
| Preference | 48% |
| Purchase Intent | 42% |
| Brand Impact Score | .73 |
|
|
| Brand Power Rating | .69 |
| Brand Reputation Rating | .78 |
| Judge's Rating | .78 |
Award Accepted By:
David Roman
| Top Three Brands in Category | ||||
Brand Impact |
Brand Power |
Brand Reputation |
Judges Rating |
|
| 1. HP/Compaq | 0.73 |
0.69 |
0.78 |
0.78 |
| 2. Dell | 0.72 |
0.68 |
0.74 |
0.78 |
| 3. Apple | 0.51 |
0.49 |
0.65 |
0.44 |
