B2C Categories
CATEGORY:
cable/satellite
WINNER:
| ACPP Score | |
|
|
| Awareness | 81% |
| Consideration | 45% |
| Preference | 29% |
| Purchase Intent | 23% |
| Brand Impact Score | .65 |
|
|
| Brand Power Rating | .55 |
| Brand Reputation Rating | .57 |
| Judge's Rating | .89 |
| Top Three Brands in Category | ||||
Brand Impact |
Brand Power |
Brand Reputation |
Judges Rating |
|
| 1. DirecTV | 0.65 |
0.55 |
0.57 |
0.89 |
| 2. Comcast | 0.69 |
0.71 |
0.67 |
0.67 |
| 3. Time Warner | 0.51 |
0.58 |
0.57 |
0.33 |
