B2C Categories
CATEGORY:
blue tooth
WINNER:
| ACPP Score | |
|
|
| Awareness | 89% |
| Consideration | 83% |
| Preference | 68% |
| Purchase Intent | 58% |
| Brand Impact Score | .86 |
|
|
| Brand Power Rating | .77 |
| Brand Reputation Rating | .89 |
| Judge's Rating | 1.00 |
| Top Three Brands in Category | ||||
Brand Impact |
Brand Power |
Brand Reputation |
Judges Rating |
|
| 1. Motorola | 0.86 |
0.77 |
0.89 |
1.00 |
| 2. Nokia | 0.52 |
0.41 |
0.76 |
0.56 |
| 3. Samsung | 0.49 |
0.41 |
0.77 |
0.44 |
