B2C Categories
CATEGORY:
auxiliary devices
WINNER:
| ACPP Score | |
|
|
| Awareness | 85% |
| Consideration | 71% |
| Preference | 48% |
| Purchase Intent | 42% |
| Brand Impact Score | .80 |
|
|
| Brand Power Rating | .67 |
| Brand Reputation Rating | .81 |
| Judge's Rating | 1.00 |
Award Accepted By:
Jerry Escobar
| Top Three Brands in Category | ||||
Brand Impact |
Brand Power |
Brand Reputation |
Judges Rating |
|
| 1. Logitech | 0.80 |
0.67 |
0.81 |
1.00 |
| 2. Microsoft | 0.69 |
0.66 |
0.81 |
0.67 |
| 3. HP | 0.59 |
0.65 |
0.81 |
0.33 |
