B2B Categories
CATEGORY:
virtualization
software
WINNER:
| ACPP Score | |
|
|
| Awareness | 87% |
| Consideration | 74% |
| Preference | 51% |
| Purchase Intent | 45% |
| Brand Impact Score | .67 |
|
|
| Brand Power Rating | .69 |
| Brand Reputation Rating | .87 |
| Judge's Rating | .50 |
Award Accepted By:
Scott Erickson
| Top Three Brands in Category | ||||
Brand Impact |
Brand Power |
Brand Reputation |
Judges Rating |
|
| 1. Microsoft | 0.67 |
0.69 |
0.87 |
0.50 |
| 2. VMWare | 0.64 |
0.46 |
0.91 |
0.75 |
| 3. Novell | 0.57 |
0.50 |
0.84 |
0.50 |
