B2B Categories
CATEGORY:
transaction
security
WINNER:
| ACPP Score | |
|
|
| Awareness | 89% |
| Consideration | 80% |
| Preference | 74% |
| Purchase Intent | 63% |
| Brand Impact Score | .88 |
|
|
| Brand Power Rating | .80 |
| Brand Reputation Rating | .88 |
| Judge's Rating | 1.00 |
| Top Three Brands in Category | ||||
Brand Impact |
Brand Power |
Brand Reputation |
Judges Rating |
|
| 1. VeriSign | 0.88 |
0.80 |
0.88 |
1.00 |
| 2. Open SSL | 0.43 |
0.39 |
0.80 |
0.25 |
| 3. Netscape | 0.39 |
0.40 |
0.67 |
0.17 |
