B2B Categories
CATEGORY:
security software
WINNER:
| ACPP Score | |
|
|
| Awareness | 93% |
| Consideration | 74% |
| Preference | 51% |
| Purchase Intent | 47% |
| Brand Impact Score | .83 |
|
|
| Brand Power Rating | .72 |
| Brand Reputation Rating | .85 |
| Judge's Rating | 1.00 |
Award Accepted By:
Jennifer Otto
| Top Three Brands in Category | ||||
Brand Impact |
Brand Power |
Brand Reputation |
Judges Rating |
|
| 1. Symantec | 0.83 |
0.72 |
0.85 |
1.00 |
| 2. McAfee | 0.67 |
0.67 |
0.67 |
0.67 |
| 3. Microsoft | 0.46 |
0.54 |
0.58 |
0.25 |
