B2B Categories
CATEGORY:
smart phones - buisness
WINNER:
| ACPP Score | |
|
|
| Awareness | 88% |
| Consideration | 73% |
| Preference | 56% |
| Purchase Intent | 53% |
| Brand Impact Score | .85 |
|
|
| Brand Power Rating | .74 |
| Brand Reputation Rating | .88 |
| Judge's Rating | 1.00 |
| Top Three Brands in Category | ||||
Brand Impact |
Brand Power |
Brand Reputation |
Judges Rating |
|
| 1. RIM - Blackberry | 0.85 |
0.74 |
0.88 |
1.00 |
| 2. Motorola | 0.54 |
0.62 |
0.77 |
0.25 |
| 3. Palm | 0.53 |
0.59 |
0.82 |
0.25 |
