B2B Categories
CATEGORY:
servers
WINNER:
| ACPP Score | |
|
|
| Awareness | 89% |
| Consideration | 65% |
| Preference | 53% |
| Purchase Intent | 49% |
| Brand Impact Score | .83 |
|
|
| Brand Power Rating | .72 |
| Brand Reputation Rating | .84 |
| Judge's Rating | 1.00 |
| Top Three Brands in Category | ||||
Brand Impact |
Brand Power |
Brand Reputation |
Judges Rating |
|
| 1. Dell | 0.83 |
0.72 |
0.84 |
1.00 |
| 2. HP | 0.69 |
0.68 |
0.89 |
0.58 |
| 3. IBM | 0.63 |
0.65 |
0.90 |
0.42 |
