B2B Categories
CATEGORY:
multimedia graphics and publishing software
WINNER:
| ACPP Score | |
|
|
| Awareness | 94% |
| Consideration | 85% |
| Preference | 72% |
| Purchase Intent | 67% |
| Brand Impact Score | .91 |
|
|
| Brand Power Rating | .83 |
| Brand Reputation Rating | .95 |
| Judge's Rating | 1.00 |
Award Accepted By:
Joan Delfino
| Top Three Brands in Category | ||||
Brand Impact |
Brand Power |
Brand Reputation |
Judges Rating |
|
| 1. Adobe | 0.91 |
0.83 |
0.95 |
1.00 |
| 2. Microsoft | 0.68 |
0.70 |
0.78 |
0.58 |
| 3. Corel | 0.46 |
0.53 |
0.71 |
0.17 |
