B2B Categories
CATEGORY:
enterprise storage
WINNER:
| ACPP Score | |
|
|
| Awareness | 82% |
| Consideration | 59% |
| Preference | 38% |
| Purchase Intent | 29% |
| Brand Impact Score | .67 |
|
|
| Brand Power Rating | .59 |
| Brand Reputation Rating | .88 |
| Judge's Rating | .67 |
Award Accepted By:
Alice Bird
| Top Three Brands in Category | ||||
Brand Impact |
Brand Power |
Brand Reputation |
Judges Rating |
|
| 1. IBM | 0.67 |
0.59 |
0.88 |
0.67 |
| 2. HP | 0.62 |
0.63 |
0.88 |
0.42 |
| 3. Dell | 0.55 |
0.58 |
0.75 |
0.38 |
