B2B Categories
CATEGORY:
enterprise
infrastructure
software
WINNER:
| ACPP Score | |
|
|
| Awareness | 77% |
| Consideration | 58% |
| Preference | 36% |
| Purchase Intent | 32% |
| Brand Reputation | 86% |
| Brand Impact Score | .81 |
|
|
| Brand Power Rating | .74 |
| Brand Reputation Rating | .82 |
| Judge's Rating | .92 |
Award Accepted By:
Scott Erickson
| Top Three Brands in Category | ||||
Brand Impact |
Brand Power |
Brand Reputation |
Judges Rating |
|
| 1. Microsoft | 0.81 |
0.74 |
0.82 |
0.92 |
| 2. IBM | 0.62 |
0.59 |
0.86 |
0.50 |
| 3. HP | 0.60 |
0.61 |
0.84 |
0.42 |
