B2B Categories
CATEGORY:
Conferencing
solutions
WINNER:
| ACPP Score | |
|
|
| Awareness | 86% |
| Consideration | 70% |
| Preference | 61% |
| Purchase Intent | 55% |
| Brand Impact Score | .79 |
|
|
| Brand Power Rating | .75 |
| Brand Reputation Rating | .82 |
| Judge's Rating | .83 |
Award Accepted By:
Scott Erickson
| Top Three Brands in Category | ||||
Brand Impact |
Brand Power |
Brand Reputation |
Judges Rating |
|
| 1. Microsoft | 0.79 |
0.75 |
0.82 |
0.83 |
| 2. WebEx | 0.61 |
0.53 |
0.86 |
0.58 |
| 3. Adobe Breeze | 0.55 |
0.47 |
0.80 |
0.50 |
