B2B Categories
CATEGORY:
CRM Software
WINNER:
| ACPP Score | |
|
|
| Awareness | 87% |
| Consideration | 75% |
| Preference | 60% |
| Purchase Intent | 54% |
| Brand Impact Score | .81 |
|
|
| Brand Power Rating | .66 |
| Brand Reputation Rating | .90 |
| Judge's Rating | 1.00 |
| Top Three Brands in Category | ||||
Brand Impact |
Brand Power |
Brand Reputation |
Judges Rating |
|
| 1. Oracle (Siebel) | 0.81 |
0.66 |
0.90 |
1.00 |
| 2. Microsoft | 0.67 |
0.76 |
0.86 |
0.42 |
| 3. SaP | 0.57 |
0.54 |
0.87 |
0.42 |
