Winners

The top winners for 2008 were: Amazon received the top overall tech brand of the year. Adobe won top honors as the best B2B brand of the year. Amazon was also honored as the top B2C brand of the year. Overall, the Brand Impact Awards were awarded to a total of 34 technology brands spanning a variety of B2B and B2C categories.

Why is this important?

First of all, there is no other competition dedicated to evaluating the impact of technology brands. Secondly, and perhaps most importantly, this is not a simple “popularity” contest. The Brand Impact Awards are the result of an in depth study that evaluates more than 200 technology brands on levels of Awareness, Consideration, Preference and Purchase Intent. The Research study is conducted by Socratic Technologies on the basis of a set of strict research methodology. The study includes information that is extremely helpful in recognizing trends that can help guide how to improve the brand impact of the companies included in the study.

Who are the winning brands?

The top winners for 2008 were: Amazon received the top overall tech brand of the year. Adobe won top honors as the best B2B brand of the year. Amazon was also honored as the top B2C brand of the year. Overall, the Brand Impact Awards were awarded to a total of 34 technology brands spanning a variety of B2B and B2C categories. Take a look at the complete list of winners.