overall Brand of the Year

Brand of the Year is awarded to the single brand that has the highest Brand impact score of all brands measured in this year’s study. The Brand impact score is derived by combining three different metrics into a single score. This year the final score was extremely close and Google emerged as the Brand of the Year by a very narrow margin. of course this was not the only honor recently bestowed on Google - a brand that has managed to maintain its warm and friendly personality - regardless of the company’s exponential growth. Google is considered one of the top brands in the world in terms of brand value and popularity - so it should be no surprise that the brand did so well in terms of its brand impact.

Judges Comments

"There have been so many names in the search category that have come and gone, but now there are the big three."

"You live in either the Yahoo or Google world. You ascribe your loyalty to one of those two brands. Everybody else in there is just an alternative. Few others matter."

"There is some consideration for Yahoo but after that it just gets trounced by Google."

"Yahoo is far behind, it’s hard to break out above Google. And, with Google sitting on so much cash, they’ll just keep on acquiring companies."

Top Brand Impact Scores
Category	Brand	Score
Search Engine	Google	.920
Networking / Communication Devices	Cisco	.919
Multimedia, Graphics and Publishing Software	Adobe	.900
Printers	HP	.880
Hi-Definition Television	Sony	.880