B2C
CATEGORY:
Wireless Handset
WINNER:
| ACPP Score | |
|
|
| Awareness | 86% |
| Consideration | 67% |
| Preference | 43% |
| Purchase Intent | 37% |
| Brand Impact Score | .75 |
|
|
| Brand Power Rating | .65 |
| Brand Reputation Rating | .78 |
| Judge's Rating | .89 |
Judges Comments
“Nokia has a fool-proof interface. It may not be as sexy as Motorola but the reliability is there in terms of user interface.”
“Motorola is a beautiful brand that has a real wonder and charm to it. They’ve got these great form factors, but a poor user interface. It’s as counter intuitive as can be. They’ve got a sleek design but the phone just doesn’t stand up.”
“People used to associate ‘made in Japan’ with junk, and now it means ‘quality’. Samsung, a Korean brand, might have been associated with junk in the past, but now they’re showing us they can build a very good product. Samsung has come a long way, and they’re going to change perceptions!”
| Top Three Brands in Category | ||||
Brand Impact |
Brand Power |
Brand Reputation |
Judges Rating |
|
| 1. Nokia | 0.75 |
0.65 |
0.78 |
0.89 |
| 2. Motorola | 0.68 |
0.70 |
0.81 |
0.56 |
| 3. Samsung | 0.51 |
0.54 |
0.72 |
0.33 |
