B2C
CATEGORY:
printers
WINNER:
| ACPP Score | |
|
|
| Awareness | 95% |
| Consideration | 86% |
| Preference | 65% |
| Purchase Intent | 62% |
| Brand Impact Score | .88 |
|
|
| Brand Power Rating | .80 |
| Brand Reputation Rating | .90 |
| Judge's Rating | 1.00 |
Award Accepted By:
Derrith Lambka
Judges Comments
"HP is the category. No one is at the same level in terms of preference."
"HP has a massive presence at retail. When I walk into Comp USA, nearly every printer is an HP. The variety is there, the price is right, and the toner is always in stock."
"The price of toner is a big driver of printer choice. That’s why the one to watch in this category is Kodak. A year from now they’ll be on this list because they’re undercutting HP cartridges by 50%."
| Top Three Brands in Category | ||||
Brand Impact |
Brand Power |
Brand Reputation |
Judges Rating |
|
| 1. HP | 0.88 |
0.80 |
0.90 |
1.00 |
| 2. Canon | 0.54 |
0.50 |
0.79 |
0.44 |
| 3. Epson | 0.54 |
0.48 |
0.69 |
0.56 |
