B2C
CATEGORY:
mp3 players
WINNER:
| ACPP Score | |
|
|
| Awareness | 93% |
| Consideration | 78% |
| Preference | 69% |
| Purchase Intent | 63% |
| Brand Impact Score | .87 |
|
|
| Brand Power Rating | .80 |
| Brand Reputation Rating | .87 |
| Judge's Rating | 1.00 |
Judges Comments
"IPod owns this category by every measure. Apple is so dominant that it would take a cataclysmic change in the category to knock them out."
"It all comes back to the brand’s ability to create an emotional relationship with its customers. Apple has the ability to create technology, design, and aesthetic solutions that appeal to us as humans. No other company has been able to do this with the success that Apple has."
"Apple has perfected the user experience. It’s absolutely flawless."
"Sandisk has the potential to make some headway in this category because they own the flash."
| Top Three Brands in Category | ||||
Brand Impact |
Brand Power |
Brand Reputation |
Judges Rating |
|
| 1. Apple iPod | 0.82 |
0.68 |
0.91 |
1.00 |
| 2. Creatine Labs Zen | 0.64 |
0.34 |
0.75 |
0.33 |
| 3. SanDisk Sansa | 0.42 |
0.34 |
0.75 |
0.33 |
