B2C
CATEGORY:
internet
site you can't live
without
WINNER:
| ACPP Score | |
|
|
| Awareness | 97% |
| Consideration | 65% |
| Preference | 47% |
| Purchase Intent | 47% |
| Brand Impact Score | .88 |
|
|
| Brand Power Rating | .68 |
| Brand Reputation Rating | .84 |
| Judge's Rating | 1.00 |
Award Accepted By:
Devon Ivester
Judges Comments
"I would never use anything other than Google. I believe they have the best search. I'd never go to another service. Yahoo to me is friendly, whimsical –on training wheels somehow and MSN is a non player. "
"Google's success as a brand is in its simplicity."
"Yahoo, Google and Amazon all enjoy a very high level of awareness which is the starting point to a high brand power rating. But at the end of the day, Google is IT!"
"Google is now used as a verb...that's impact!"
| Top Three Brands in Category | ||||
Brand Impact |
Brand Power |
Brand Reputation |
Judges Rating |
|
| 1. Google | 0.81 |
0.68 |
0.84 |
1.00 |
| 2. Yahoo! | 0.67 |
0.73 |
0.88 |
0.44 |
| 3. Amazon | 0.56 |
0.64 |
0.85 |
0.22 |
