B2C
CATEGORY:
internet
social networking
sites
WINNER:
| ACPP Score | |
|
|
| Awareness | 96% |
| Consideration | 73% |
| Preference | 51% |
| Purchase Intent | 49% |
| Brand Impact Score | .81 |
|
|
| Brand Power Rating | .74 |
| Brand Reputation Rating | .72 |
| Judge's Rating | 1.00 |
Judges Comments
"MySpace is all about self promotion and sharing with friends. It has a massive audience."
"Every business plan that you see nowadays, everybody wants to get their service out there virally, so that it's adopted by the MySpace crowd."
"In the early days, we couldn’t see how MySpace would ever make money. Once they were bought and moved to an advertising model and gained a connection with a big media company, it changed the nature of the game. Same with YouTube."
"MySpace isn't going away."
| Top Three Brands in Category | ||||
Brand Impact |
Brand Power |
Brand Reputation |
Judges Rating |
|
| 1. MySpace | 0.81 |
0.74 |
0.72 |
1.00 |
| 2. YouTube | 0.58 |
0.51 |
0.63 |
0.67 |
| 3. Facebook | 0.39 |
0.41 |
0.58 |
0.22 |
