B2C
CATEGORY:
internet
search
engine
WINNER:
| ACPP Score | |
|
|
| Awareness | 100% |
| Consideration | 92% |
| Preference | 71% |
| Purchase Intent | 71% |
| Brand Impact Score | .92 |
|
|
| Brand Power Rating | .86 |
| Brand Reputation Rating | .95 |
| Judge's Rating | 1.00 |
Award Accepted By:
Devon Ivester
Judges Comments
"There have been so many names in the search category that have come and gone, but now there are the big three."
"You live in either the Yahoo or Google world. You ascribe your loyalty to one of those two brands. Everybody else in there is just an alternative. Few others matter."
"There is some consideration for Yahoo but after that it just gets trounced by Google."
"Yahoo is far behind, it's hard to break out above Google. And, with Google sitting on so much cash, they'll just keep on acquiring companies."
| Top Three Brands in Category | ||||
Brand Impact |
Brand Power |
Brand Reputation |
Judges Rating |
|
| 1. Google | 0.92 |
0.86 |
0.95 |
1.00 |
| 2. Yahoo! | 0.66 |
0.61 |
0.78 |
0.67 |
| 3. MSN | 0.45 |
0.51 |
0.64 |
0.22 |
