b2c Brand of the Year
B2C Brand of the Year is awarded to the single brand that has the highest Brand impact score of B2C brands measured in this year’s study. The Brand impact score is derived by combining three different metrics into a single score. Google topped this year’s list, confirming that the brand is doing an incredible job in terms of building connections with people across the brand impact lifecycle, from awareness to transaction. as a note, Google was also honored as the overall Brand of the Year - beating out Cisco (winner of the B2B Brand of the Year) by a narrow margin.
CATEGORY:
internet
search engine
WINNER:
| ACPP Score | |
|
|
| Awareness | 100% |
| Consideration | 92% |
| Preference | 71% |
| Purchase Intent | 71% |
| Brand Impact Score | .92 |
|
|
| Brand Power Rating | .86 |
| Brand Reputation Rating | .95 |
| Judge's Rating | 1.00 |
Award Accepted By:
Devon Ivester
Judges Comments
"There have been so many names in the search category that have come and gone, but now there are the big three."
"You live in either the Yahoo or Google world. You ascribe your loyalty to one of those two brands. Everybody else in there is just an alternative. Few others matter."
"There is some consideration for Yahoo but after that it just gets trounced by Google."
"Yahoo is far behind, it's hard to break out above Google. And, with Google sitting on so much cash, they'll just keep on acquiring companies."
| Top Brand Impact Scores | ||
| Category | Brand | Score |
| Search Engine | .920 | |
| Printers | HP | .880 |
| Hi-Definition Television | Sony | .880 |
| MP3 Players | Apple iPod | .870 |
| Video Game Consoles | Sony Playstation | .820 |
