B2C
CATEGORY:
Home Networking
Devices
WINNER:
| ACPP Score | |
|
|
| Awareness | 72% |
| Consideration | 64% |
| Preference | 45% |
| Purchase Intent | 40% |
| Brand Impact Score | .79 |
|
|
| Brand Power Rating | .64 |
| Brand Reputation Rating | .86 |
| Judge's Rating | 1.00 |
Award Accepted By:
Mike Sanchez
Judges Comments
"Linksys is the leader in this category with a three-way tie for 2nd. That says something about the dominance of this brand in its category!"
"Linksys has been the dominant player from the beginning. They got retail from the beginning. They own retail."
"Linksys does some things right. In terms of branding on the device, it screams at you with their logo. The Linksys brand is all over the device. I can't even picture any other brands."
| Top Three Brands in Category | ||||
Brand Impact |
Brand Power |
Brand Reputation |
Judges Rating |
|
| 1. Linksys | 0.79 |
0.64 |
0.86 |
1.00 |
| 2. NetGear | 0.55 |
0.39 |
0.75 |
0.67 |
| 3. Belkin | 0.38 |
0.34 |
0.73 |
0.22 |
