B2C
CATEGORY:
Gaming Consoles
WINNER:
| ACPP Score | |
|
|
| Awareness | 96% |
| Consideration | 87% |
| Preference | 74% |
| Purchase Intent | 64% |
| Brand Impact Score | .82 |
|
|
| Brand Power Rating | .81 |
| Brand Reputation Rating | .93 |
| Judge's Rating | .78 |
Judges Comments
"This is a category where content drives the purchase of the consoles. There's no commoditization in this category – each brand is unique, a unique experience and unique content."
"This survey was taken in early 2007, when Playstation was still the leading brand. Things are different today."
"Nintendo's Wii is getting an amazing amount of play because it's a great system, and because Wii has totally reinvented the human interface and made it more human like. It broke the metaphor."
| Top Three Brands in Category | ||||
Brand Impact |
Brand Power |
Brand Reputation |
Judges Rating |
|
| 1. Sony Playstation | 0.82 |
0.81 |
0.93 |
0.78 |
| 2. Nintendo GameCube | 0.70 |
0.62 |
0.79 |
0.78 |
| 3. Microsoft XBox | 0.63 |
0.66 |
0.85 |
0.44 |
