B2B
CATEGORY:
Smart Phones
WINNER:
| ACPP Score | |
|
|
| Awareness | 86% |
| Consideration | 66% |
| Preference | 44% |
| Purchase Intent | 37% |
| Brand Impact Score | .80 |
|
|
| Brand Power Rating | .86 |
| Brand Reputation Rating | .89 |
| Judge's Rating | 1.00 |
Judges Comments
"Blackberry is the easy #1, the question is who is #2 and #3?"
"The loyalty to Blackberry exceeds every one else’s."
"I’ve had HP, Palm and Blackberry. I’ve played with a lot of these things. Blackberry knows who I am
and they deliver. It works the way it’s supposed to work."
"Nokia is up and coming. They are innovating and building partnerships."
"The one to watch here is the iPhone. It will push into this category and drive interest in this segment."
"Palm is a legacy brand. It’s looking old."
| Top Three Brands in Category | ||||
Brand Impact |
Brand Power |
Brand Reputation |
Judges Rating |
|
| 1. RIM Blackberrry | 0.80 |
0.64 |
0.89 |
1.00 |
| 2. Nokia | 0.62 |
0.54 |
0.74 |
0.67 |
| 3. Plam Treo | 0.52 |
0.63 |
0.88 |
0.11 |
