B2B
CATEGORY:
Servers
WINNER:
| ACPP Score | |
|
|
| Awareness | 91% |
| Consideration | 74% |
| Preference | 51% |
| Purchase Intent | 46% |
| Brand Impact Score | .83 |
|
|
| Brand Power Rating | .71 |
| Brand Reputation Rating | .88 |
| Judge's Rating | 1.00 |
Award Accepted By:
Derrith Lambka
Judges Comments
"HP has been chewing folks up as of late. They are blowing the segment out. HP has imported a lot of
ex Apple people to do the marketing. Mark Hurd is the new Wonderkid, he can do no wrong."
"In terms of the ACPP, there’s almost a three-way tie for first with HP, IBM, and Dell all neck and neck."
"Dell is solid on their core messaging – which is all about price and performance."
"If you look at this philosophically, Carly has done more for HP than anybody could have done in
a shorter time. In a wild way she helped that company by bringing it down so low that people came to
its rescue."
| Top Three Brands in Category | ||||
Brand Impact |
Brand Power |
Brand Reputation |
Judges Rating |
|
| 1. HP | 0.83 |
0.71 |
0.88 |
1.00 |
| 2. IBM | 0.66 |
0.69 |
0.89 |
0.44 |
| 3. Dell | 0.66 |
0.68 |
0.76 |
0.56 |
