B2B
CATEGORY:
Semiconductors
WINNER:
| ACPP Score | |
|
|
| Awareness | 95% |
| Consideration | 85% |
| Preference | 75% |
| Purchase Intent | 75% |
| Brand Impact Score | .86 |
|
|
| Brand Power Rating | .87 |
| Brand Reputation Rating | .97 |
| Judge's Rating | .78 |
Award Accepted By:
Jennifer Barbour
Judges Comments
"Intel has one of the highest Brand Reputation Scores of all brands surveyed."
"Intel outspends everyone else in this class by a significant margin, this has both been a blessing and
a curse because while folks do recognize the brand they didn’t really understand why the related
products were better and often mixed up the company and product names. "
"AMD is able to capture good talent but is under-funded. They could do amazing things if they got
budget. AMD has a high reputation score and Intel helped them to get there."
"Over time, Samsung may be the company to watch. They are hungry; they have the consolidated master brand. This is a radical statement, but one day they could buy Intel."
| Top Three Brands in Category | ||||
Brand Impact |
Brand Power |
Brand Reputation |
Judges Rating |
|
| 1. Intel | 0.86 |
0.87 |
0.97 |
0.78 |
| 2. Texas Instruments | 0.70 |
0.73 |
0.85 |
0.56 |
| 3. AMD | 0.64 |
0.53 |
0.89 |
0.67 |
