B2B
CATEGORY:
Networking /
Communication
Devices
WINNER:
| ACPP Score | |
|
|
| Awareness | 93% |
| Consideration | 87% |
| Preference | 79% |
| Purchase Intent | 72% |
| Brand Impact Score | .92 |
|
|
| Brand Power Rating | .85 |
| Brand Reputation Rating | .97 |
| Judge's Rating | 1.00 |
Award Accepted By:
Mike Sanchez
Judges Comments
"Cisco has one of the highest brand power ratings and reputation scores we’ve seen."
"There’s a huge difference in this category in terms of how these companies touch people. Cisco has
a broad product set including consumer. They touch so many more people."
"Nortel is a legacy brand, old age. They don’t market particularly well."
"The Cisco brand can only get stronger. They have done a terrific job with their rebranding effort and
reaching out to consumers. They have a message that reaches out to you emotionally."
| Top Three Brands in Category | ||||
Brand Impact |
Brand Power |
Brand Reputation |
Judges Rating |
|
| 1. Cisco | 0.92 |
0.85 |
0.97 |
1.00 |
| 2. Nortel Networks | 0.60 |
0.65 |
0.85 |
0.33 |
| 3. Avaya | 0.60 |
0.54 |
0.84 |
0.56 |
