B2B
CATEGORY:
Multimedia, Graphic,
Publishing Software
WINNER:
| ACPP Score | |
|
|
| Awareness | 95% |
| Consideration | 87% |
| Preference | 72% |
| Purchase Intent | 66% |
| Brand Impact Score | .90 |
|
|
| Brand Power Rating | .82 |
| Brand Reputation Rating | .95 |
| Judge's Rating | 1.00 |
Award Accepted By:
Siri Lackovic
Judges Comments
"Adobe is incredibly well thought of in this space and Microsoft is more of a bit player, not an area of
their strength."
"This is Adobe’s space. They are making strides in master branding and consistency. It’s not Acrobat
Reader it’s now Adobe Reader".
"Adobe survives on kick ass products."
"Apple falls off with a business buyer, which is who was surveyed."
| Top Three Brands in Category | ||||
Brand Impact |
Brand Power |
Brand Reputation |
Judges Rating |
|
| 1. Adobe | 0.90 |
0.82 |
0.95 |
1.00 |
| 2. Microsoft | 0.73 |
0.73 |
0.81 |
0.67 |
| 3. Apple | 0.45 |
0.50 |
0.81 |
0.11 |
