B2B
CATEGORY:
Messaging,
Conference, and
Communications
WINNER:
| ACPP Score | |
|
|
| Awareness | 81% |
| Consideration | 72% |
| Preference | 61% |
| Purchase Intent | 55% |
| Brand Impact Score | .84 |
|
|
| Brand Power Rating | .74 |
| Brand Reputation Rating | .87 |
| Judge's Rating | 1.00 |
Judges Comments
"When you see a super brand like Microsoft in this category it means that they’re doing great with brand
extensions."
"What’s amazing is how far Webex has fallen. I’m running into many more Live Meeting Conferences
than Webex today."
"As Webex use dropped off, so did the visibility for that product and Microsoft’s Live Meeting swooped in
on this accelerating opportunity."
"Now with Cisco having bought Webex, this is becoming an aggressively competitive category. Cisco’s purchase of Webex will add credibility to the brand. This should be an up and coming brand now with backing of Cisco."
| Top Three Brands in Category | ||||
Brand Impact |
Brand Power |
Brand Reputation |
Judges Rating |
|
| 1. Microsoft Live Meeting | 0.84 |
0.74 |
0.87 |
1.00 |
| 2. Webex | 0.59 |
0.46 |
0.81 |
0.67 |
| 3. Adobe Breeze | 0.56 |
0.58 |
0.86 |
0.33 |
