B2B
CATEGORY:
Integration
Software/
Middleware
WINNER:
| ACPP Score | |
|
|
| Awareness | 84% |
| Consideration | 69% |
| Preference | 51% |
| Purchase Intent | 48% |
| Brand Impact Score | .81 |
|
|
| Brand Power Rating | .71 |
| Brand Reputation Rating | .92 |
| Judge's Rating | .89 |
Award Accepted By:
Charlie Andrews
Judges Comments
"In terms of trust, typically Microsoft ranks 3rd in trust or last in trust while IBM ranks 1st."
"Microsoft and IBM are both platform companies and they each have a broad portfolio and go after each
other in this category."
"Microsoft is really troubled because of their reputation and many have been criticizing their market
efforts as too brand oriented not enough demand generation focused."
| Top Three Brands in Category | ||||
Brand Impact |
Brand Power |
Brand Reputation |
Judges Rating |
|
| 1. IBM | 0.81 |
0.71 |
0.92 |
0.89 |
| 2. Microsoft | 0.78 |
0.77 |
0.83 |
0.78 |
| 3. Oracle/Siebel | 0.50 |
0.47 |
0.80 |
0.33 |
