B2B
CATEGORY:
Enterprise Storage
WINNER:
| ACPP Score | |
|
|
| Awareness | 87% |
| Consideration | 71% |
| Preference | 53% |
| Purchase Intent | 50% |
| Brand Impact Score | .72 |
|
|
| Brand Power Rating | .72 |
| Brand Reputation Rating | .82 |
| Judge's Rating | .67 |
Award Accepted By:
Charlie Andrews
Judges Comments
"IBM has the account control and also some ‘halo effect’. While IBM is not as big in storage as it used
to be, their reputation is stellar and you are going to connect storage to the brand anyway."
"The EMC numbers kind of surprise me as a bit low. They are the only pure play and they are doing
pretty well."
"EMC has a compelling value proposition."
| Top Three Brands in Category | ||||
Brand Impact |
Brand Power |
Brand Reputation |
Judges Rating |
|
| 1. IBM | 0.72 |
0.72 |
0.82 |
0.67 |
| 2. EMC | 0.69 |
0.45 |
0.81 |
0.80 |
| 3. HP | 0.60 |
0.67 |
1.00 |
0.33 |
