B2B
CATEGORY:
Antiviral/Security
Software
WINNER:
| ACPP Score | |
|
|
| Awareness | 91% |
| Consideration | 75% |
| Preference | 58% |
| Purchase Intent | 54% |
| Brand Impact Score | .84 |
|
|
| Brand Power Rating | .75 |
| Brand Reputation Rating | .83 |
| Judge's Rating | 1.00 |
Award Accepted By:
Laurie Probst
Judges Comments
"There is amazing pull through for McAfee and Symantec compared to others in the category."
"Symantec is still trending up right now and McAfee is still struggling with maintaining some type of
favorable presence. There’s just been so much negative news. They’ve been hurt a lot."
"The brevity and focus of their (Symantec) communication is great. They are on fire right now."
"Symantec has an understated confidence about them."
| Top Three Brands in Category | ||||
Brand Impact |
Brand Power |
Brand Reputation |
Judges Rating |
|
| 1. Symantec | 0.84 |
0.75 |
0.83 |
1.00 |
| 2. McAfee | 0.71 |
0.71 |
0.79 |
0.67 |
| 3. Trend Micro | 0.46 |
0.40 |
0.40 |
0.33 |
